The Shocking Truth About The Coattail Effect And Your Brand

Author Bejo

The coattail effect is a phenomenon where a franchise owner benefits from the reputation, success, and goodwill of another company or brand. Study with quizlet and memorize flashcards containing terms like what is an acquisition?, what is the definition of the coattail effect?, what is the biggest drawback of the coattail effect? In franchising, the coattail effect refers to a situation where franchisees who are prosperous and doing well may be forced to shut down due to the failures of franchisees who own a franchise of the same brand. By cooperating on public relations efforts, you'll often gain greater media attention and increased credibility for your stories. the interesting thing about what i refer to as the coattail When a franchise experiences the coattail effect, this means that other franchises of the same brand are failing or doing poorly.

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